Our Vision, Mission & Values

Our vision

To be the Experience and Company of Choice

Our mission

To Identify, Develop & Deliver WOW based experiences.

Our values - the 5 C's

  1. Customer - Manaakitanga
  2. Company - Tino Rangatiratanga
  3. Community - Iwi Whanui
  4. Conservation - Kaitiakitanga
  5. Culture - Whakapapa

Our Philosophy

We seek to:

  • Minimise Waste,
  • Promote Recycling,
  • Use eco-friendly products
  • Reduce our Energy consumption and carbon footprint.
  • Minimise our impact on the marine life. 

Annually agreed strategic objectives and departmental targets within the company's business plan underpin our commitment and are regularly reviewed and monitored for effectiveness. Where financially viable, we give preference to suppliers who themselves have sound environmental policies and practices.

Education is an important aspect of the experience we deliver and something we have spent a lot of time and capital on, with our aim being to send our customers away knowing that they have learnt something new about the marine life in the Kaikōura Canyon and our environment. We work hard to support our environment by undertaking a number of actions. Many of these you will not see, but some you may notice.

A few examples of actions that you may not see include:

  • Using jet propulsion units on all our vessels to minimise noise and prevent mammal strikes with exposed propellers.
  • Storing all rubbish and waste water on vessels for discharge on land
  • Making land available to the Dept of Conservation for the endangered Hutton's Shearwater translocation programme
  • Providing sponsorship to our local schools, community groups and sports clubs
  • Supporting and contributing financially to research conducted in the Kaikōura area on Whales, Dolphins and Seals.
  • This policy and all relevant obligations and responsibilities have been communicated throughout the organisation. If you are interested to know about what we do, please feel free to ask us.

Sustainable Whale Watching in Kaikōura

Whale watching in Kaikōura has had over 10 years of robust scientific research conducted on it in relation to the potential impacts of commercial Whale watching on Sperm Whales, all interactions with marine mammals are governed by the New Zealand Marine Mammal Protection Regulations.

The latest research completed in 2011 concluded:

The current regulations administered by the Department of Conservation including existing limits on permitted tours and the three vessels within 300m rule appear to appropriately manage the level of interaction between tour vessels and whales. Such regulations minimize effects of the vessels on sperm whales, promoting a sustainable whale watching industry at Kaikōura. Looking forward, it would appear that whale watching tourism at Kaikōura is on the right track, with growth and development that is good for the community and does not appear to impact the animals. For example, the newer, larger vessels operated by whale watch can carry more passengers and make less noise. While marine mammal eco-tourism will no doubt continue to expand at Kaikōura, we suggest that continued caution is warranted with respect to the rate of growth and the sort of growth to ensure both a healthy tourism business and a healthy sperm whale population for generations to come.

For all our guests we ask that you maintain good hygiene by making use of hand sanitiser placed around our facilities. If you are experiencing any flu like symptoms, please stay at home. Contact us if you have any questions. Be safe and be kind. 


Child goes free with every full fare paying adult
Extended travel period between 26 June - 25 July 2021 
Discount automatically applied for direct website bookings only
Discount not applicable to the Captain's Cabin


On our vessel Te Ao Mārama

Book Now or Contact Us if you have any questions. 

Tours are available every day except Christmas Day.